Branding and Marketing Book 1 of 3. A compilation of quotes on good branding and marketing practices.
Branding and Marketing Book 2 of 3. A compilation of quotes on good branding and marketing practices.
Branding and Marketing Book 3 of 3. A compilation of quotes on good branding and marketing practices.
Migration, immigration, shifts in social position, and the availability and convenience of more harmful foods have all contributed to the replacement of many traditional, nutrient-dense eating routines with less healthy ones. Lack of access to healthy foods and the prevalence of fast food have made low-income populations more susceptible to food-related illness and death. The systemic continuation of this racial and social class-based health catastrophe is food oppression. In light of the ongoing globalization and expansion of fast food brands and unhealthy eating habits, this book aims to help you learn how to take control of your own health by arming yourself with the knowledge needed to combat unhealthy eating habits and practices.
In the growing significance of branding, its applicability extends to various industries including the biotechnology industry despite being predominantly business-to-business. In this 60-page textbook, Esco Lifesciences provides both theoretical concepts and practical examples of effective branding and marketing strategies for biotechnology companies. Esco the Brand: Best Practices and Impact Case Studies is recommended for use in case studies in universities, or for aspiring marketers who have a passion for gaining knowledge. Through this book, Esco Lifesciences aims to share knowledge and demonstrate our dedication to improving people's lives through science.