In the growing significance of branding, its applicability extends to various industries including the biotechnology industry despite being predominantly business-to-business. In this 60-page textbook, Esco Lifesciences provides both theoretical concepts and practical examples of effective branding and marketing strategies for biotechnology companies. Esco the Brand: Best Practices and Impact Case Studies is recommended for use in case studies in universities, or for aspiring marketers who have a passion for gaining knowledge. Through this book, Esco Lifesciences aims to share knowledge and demonstrate our dedication to improving people's lives through science.
Entrepreneurship is widely recognized as a crucial factor that brings about a positive impact in all scales of business. Unlike other traditional entrepreneurship models, a unique model of entrepreneurship that places an emphasis on its values, people and organizational culture is adopted in Esco Lifesciences Group. A different management style and operational procedure are also adopted to support the practice. The book "Esco's Unique Model of Entrepreneurship" elaborates how the framework is exercised in the company and how the people-culture fit is nurtured to accomplish one common goal in our minds: improving lives through science.
Esco Lifesciences Group is currently taking decisive steps toward sustainability at the core of its business operations. As a world-leading life sciences company, Esco has a diverse portfolio that includes manufacturing equipment for laboratories, biopharma, and IVF medical devices. With three manufacturing sites located in China, Lithuania, and Bintan, Indonesia, the Bintan site under PT Esco Bintan Indonesia (Esco Bintan) is Esco's largest manufacturing facility. This book aims to help readers understand the concept, history, and implementation of sustainability in business through an Indonesian lends, focusing on its application in Indonesia. Using Esco Bintan as a model, the book provides examples of how a company should and could implement sustainability in business.
The 4th Esco Lifesciences Thailand Annual Dealers Meeting 2023
In Esco, as we improve lives through science, we want to revisit the technologies we have developed over the years. Since 1978, Esco Lifesciences Group has designed and manufactured durable and long-lasting Biological Safety Cabinets, Laminar Flow Cabinets, Ductless Fume Hoods, Pharmaceutical Sterility Test Isolators, and more outstanding equipment that stood the test of time as the world goes through a technological shift and copes up with the needs of modern science. This book specifically features the longest lasting BSC in the world, Esco's own Biological Safety Cabinets.
