In the growing significance of branding, its applicability extends to various industries including the biotechnology industry despite being predominantly business-to-business. In this 60-page textbook, Esco Lifesciences provides both theoretical concepts and practical examples of effective branding and marketing strategies for biotechnology companies. Esco the Brand: Best Practices and Impact Case Studies is recommended for use in case studies in universities, or for aspiring marketers who have a passion for gaining knowledge. Through this book, Esco Lifesciences aims to share knowledge and demonstrate our dedication to improving people's lives through science.
